Monday, October 1, 2007

Spend! Please Spend!

Barack Obama has raised about $80 million for his Presidential run. But I get the feeling that someone forgot to tell him he's running. He needs, now, to engage in the Mitt Romney strategy - that is to spend a great deal of money in NH, IA, and SC. Why? Well, Obama got into the race with the Big Mo. But he has lost it, and now Hilary Clinton has the "aura of invincibility." Obama needs to spend his money and start taking a lead, if possible, in some of the early states. This might take away the aforementioned aura of Hilary's and bring back some momentum for Obama. I'm reminded of Kerry's '04 campaign in which he ended the campaign with money in the bank. Obama can't do that. He has to spend. It may be too late. He probably should have begun a large swath of TV ads in early caucus and primary statestwo or three months ago at least, but now, his only choice is to spend like there is no tomorrow - because there won't be if he doesn't.

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